SC By Brand

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with...

Jack’s original design. Comes standard with #2 hook and 8 strand fiber guard. Load it up and get them in those tight spaces we know the fish are hi...

SC Precision-taper solid carbon blanks provide exceptional performance. Wear resistant agglomerated cork handles tailored per model and applicatio...

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

Thill bobber stops are made from high-vis, fluorescent-colored, fine-diameter material. These quality stop knots grip monofilament more easily and ...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid patter...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

There is something special about swimbait fishing. The problem, however, is that everything just seems to be so big. What about a swimbait for ever...

The QC750 is the perfect reel for anglers fishing light to ultra-light fishing scenarios. Panfish, trout, and ice fishing are all perfect uses fo...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

TRIUMPH TRAVEL SPINNING ROD FEATURES Premium quality SCII carbon Sea Guide Atlas Performance slim aluminum-oxide guides with black frames Sea Gui...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an unde...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...