SC By Brand

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V sup...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

Trout specific spinning rods built for durability. Slim profile split grip handle configurations decrease weight while perfecting balance. Trout Se...

Thill bobber stops are made from high-vis, fluorescent-colored, fine-diameter material. These quality stop knots grip monofilament more easily and ...

SC Precision-taper solid carbon blanks provide exceptional performance. Wear resistant agglomerated cork handles tailored per model and applicatio...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid patter...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

The QC750 is the perfect reel for anglers fishing light to ultra-light fishing scenarios. Panfish, trout, and ice fishing are all perfect uses fo...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an unde...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

The Eurtotackle Z-Viber 1/8oz is the perfect mix between a blade bait and a small lipless crankbait. It comes with three rigging options you wil...

At SEVIIN, we live by one guiding principal, “if it doesn't improve the reel's performance, we aren't putting it in our reels.” It's this honest ap...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...