SC By Brand

There is something special about swimbait fishing. The problem, however, is that everything just seems to be so big. What about a swimbait for ever...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

MOJO ICE RODS feature: Precision-taper solid carbon blank. Premium EVA handle. Custom reel seat ideal for all techniques Lightweight stainless-ste...

Jack’s original design. Comes standard with #2 hook and 8 strand fiber guard. Load it up and get them in those tight spaces we know the fish are hi...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid patter...

SC Precision-taper solid carbon blanks provide exceptional performance. Wear resistant agglomerated cork handles tailored per model and applicatio...

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

Catch and Cook is the perfect marriage between what a chef and a guide want to eat and serve their guests.  Blending the perfect mixture of spices ...

Placing excellence within reach of any angler, SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning r...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an unde...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...

The Tailfin Standard Spring Float is the strike indicator to use early in the year or when you're finding fish in shallow waters. Clip the balsa wo...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead spor...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

Finally a high quality Tungsten micro jig head to fit our Micro Finesse soft lures and other ultra light / finesse soft baits has been made! The Eu...