SC By Brand

MOJO ICE RODS feature: Precision-taper solid carbon blank. Premium EVA handle. Custom reel seat ideal for all techniques Lightweight stainless-ste...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

Jack’s original design. Comes standard with #2 hook and 8 strand fiber guard. Load it up and get them in those tight spaces we know the fish are hi...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid patter...

Placing excellence within reach of any angler, SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning r...

The Tailfin Standard Spring Float is the strike indicator to use early in the year or when you're finding fish in shallow waters. Clip the balsa wo...

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

SC Precision-taper solid carbon blanks provide exceptional performance. Wear resistant agglomerated cork handles tailored per model and applicatio...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an unde...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Finally a high quality Tungsten micro jig head to fit our Micro Finesse soft lures and other ultra light / finesse soft baits has been made! The Eu...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead spor...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

At SEVIIN, we live by one guiding principal, “if it doesn't improve the reel's performance, we aren't putting it in our reels.” It's this honest ap...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the...