SC By Brand

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead spor...

At SEVIIN, we live by one guiding principal, “if it doesn't improve the reel's performance, we aren't putting it in our reels.” It's this honest ap...

Finally a high quality Tungsten micro jig head to fit our Micro Finesse soft lures and other ultra light / finesse soft baits has been made! The Eu...

The Tailfin Standard Spring Float is the strike indicator to use early in the year or when you're finding fish in shallow waters. Clip the balsa wo...

Catch and Cook is the perfect marriage between what a chef and a guide want to eat and serve their guests.  Blending the perfect mixture of spices ...

Must-have for any fisherman this handy little tool helps you keep a fish's mouth open so you can easily remove hooks without the dangers of getti...

Likely the most popular design of long shank, light wire hook on the market for live bait fishing. The VMC® aberdeen is the best possible price qu...

The YUM Dinger Bass Lure is a classic for a reason. The YUM Dinger is one of the most versatile soft plastics you can have in your tackle box. You ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish. Great for bass, pike and muskies. Catches ...

BLANKPRIMARY MATERIALSCVII CARBON FIBERGUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLON...

Placing excellence within reach of any angler, SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning r...

Stainless steel rings & body is saltwater ready. Eliminates line twist.

Stainless steel construction with black nickel finish. Snap can open at two positions for adding leader and/or lure.

The Tailfin Premium Float is an unweighted and hi-viz balsa wood bobber. Add the included bobber stop, your own split shot if desired, and a hook f...