SC By Brand

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

UPF 50+ sun protection. Short (stubby) cut for increased comfort. Superior construction for second skin fit. Quick dry breathable fabric for all-da...

Professional fishing guides spend their days in the blazing sun and so skin damage and even cancer is always a risk. That’s why Fish Monkey introdu...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lu...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The HT Enterprises Dipsy Depthfinder features a simple lead weight connected to a heavy-duty clip which attaches to your main line. Drop your line ...

This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...

The Eurotackle Z-Series is an amazing line up of ultralight and finesse hard baits. Micro Lipless Crankbait, Mini Suspending Jerkbait, Micro Popper...

LEGEND® XTREME SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhance...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating super...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Yupper Wire Leader

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Built for more-powerful performance, smooth and simple operation, and uncompromising durability, SEVIIN expands its performance-focused GS Series w...