SC By Brand

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It ca...

Made with 8 ultra-thin, micro-weave strands, woven into a perfectly round profile for quiet laser-like casts. One of the thinnest-diameter braids a...

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attac...

A proven walleye producer. Hard-thumping, slow-turning Colorado blade produces maximum flash, sound and vibration to attract fish in all conditions...

The HT Enterprises Dipsy Depthfinder features a simple lead weight connected to a heavy-duty clip which attaches to your main line. Drop your line ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the surface  Soft hollow body and super weedless sharp hook ...

Professional fishing guides spend their days in the blazing sun and so skin damage and even cancer is always a risk. That’s why Fish Monkey introdu...

For over 30 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cleo res...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

UPF 50+ sun protection. Short (stubby) cut for increased comfort. Superior construction for second skin fit. Quick dry breathable fabric for all-da...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...

The classic presentations with a twist. Perfect for rigging leeches under a float or dragging a crawler in front of short biting fish. Also perfec...