SC By Brand

Walk or pop around cover to induce heart stopping strikes Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the ...

The Crankbait Snap's wider tear drop shape helps optimize the lures action.

Seaguar BasiX is a soft, supple, easy-casting line that comes off a reel smoothly for a fret-free fishing experience. 100% fluorocarbon; virtually ...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by ...

MOJO YAK CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel technology. Premium, high-modulus SCIII carbon. Kigan Master Hand 3D guides ...

LEGEND ELITE® MUSKY RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement Tec...

The VMC® Wacky Hooks have a wide bite area, plus a round shape, which makes for easy Wacky Worm rigging. VMC® gave these hooks an extra wide gap a...

“Walter the Wily Walleye” is a story of a fish that invites and challenges a child to try and catch him.  Walter provides a whimsical look at a fun...

Seaguar InvizX is a best-selling fluorocarbon mainline engineered to provide extremely low memory which makes it soft, supple and more castable.It’...

The big baby of the family! The Eurotackle Fat Assassin is a 2" soft plastic bait with a thicker profile showing off a lot of ribs for tons of vibr...

Removing an impaled jig from a fish with a forceps, or pliers will often cause the paint to flake off the jig, or breakage of the hook shank.  T...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than o...

Wool, a natural insulator, is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and...

The Mepps® Comet® Combo combines the legendary Mepps® spinner with the original Mister Twister® Curly Tail® Grub. It's perfect for hooking up with ...

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows angle...

TRIUMPH SALMON & STEELHEAD SPINNING ROD FEATURES Premium quality SCII carbon Sea Guide Atlas Performance slim aluminum-oxide guides with blac...

Handcrafted in Park Falls, WI USA. Physyx casting rods feature St. Croix Rod technologies IPC, ART, TET, FRS, and carry a 15 Year Transferrable Wa...