SC By Brand

The VMC® "Ike Approved" Wacky Weedless Jig Head was designed with the help of Bassmaster Elite Series veteran, Michael "Ike" Iaconelli. Featuring s...

Tailfin Premium Weighted Slip Float balsa wood bobbers are easy to use to detect super light bites and vary the depth of your presentations. The ex...

Here is the perfect panfish lure. Rig to a 1/32 oz. Jighead and work it around submerged brush piles.

Built for more-powerful performance, smooth and simple operation, and uncompromising durability, SEVIIN expands its performance-focused GS Series w...

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 70% more dense t...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds...

Featuring popular custom painting and permanent in-line rattle chamber to deliver a lifelike distressed bait signal, bringing them in for dinner! S...

VMC® Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller prof...

The Eagle Claw Gold Hat Hook is the perfect addition to any wall in your home or office. With its eye-catching gold finish and strong metal c...

The Sufix Advanced Ice Monofilament line is designed for ice fishing applications. The Sufix mono that thinks it's a braid line now made for ice fi...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot ri...

The Mepps® Aglia® Bait Series combines the proven fish-catching ability of the original Mepps® Aglia® with the specific colors and forage patterns ...

Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

Our Shimmer Jig is a must have for every fisherman! The tungsten head allows for better sensitivity, even at greater depths. The shimmering body an...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stan...

Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abs...

Our Hellgrammites are a must have bait for Trout, Smallmouth Bass and all type of Panfish. Best paired with our Micro Finesse Soft-Lock Tungsten Ji...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.