SC By Brand

AVID TREK SERIES® SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Premium, high-modulus SCIII Carbon. Slim-profile ferrul...

This Design Allows you to go Heavy for Longer Casts, Better Bottom Contact and Deeper Finesse Presentations Without Sacrificing your Bait's Abilit...

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology. 

Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...

Janie’s Custom Tackle is excited to introduce the JAMIT Weedless Inline Buzz Baits.  These baits were designed for fishing Musky, Northern and Bass...

“Battle of the Bass” is for moms and dads, grandmas and grandpas, aunts and uncles and friends who take kids fishing in the Great Outdoors. The joy...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

The VMC® SureSet® circle hook is forged from extremely tough and lightweight Vanadium® Steel. It offers up to 25% increased strength over the mater...

VMC® Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller prof...

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color op...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

This Slip Bobber Kit has an easy-thread tube design that allows you to slide your line through the bobber without getting stuck. This is a complete...

There isn't a lot that can be said about the Mepps Musky Killer that hasn't already been said by musky fishermen world-wide. This is because the Me...

Our Shimmer Jig is a must have for every fisherman! The tungsten head allows for better sensitivity, even at greater depths. The shimmering body an...

The Sufix Advanced Ice Monofilament line is designed for ice fishing applications. The Sufix mono that thinks it's a braid line now made for ice fi...

Our Hellgrammites are a must have bait for Trout, Smallmouth Bass and all type of Panfish. Best paired with our Micro Finesse Soft-Lock Tungsten Ji...

With unparalleled abrasion resistance and strength, Seaguar AbrazX is proven to deliver in the nastiest conditions including around logs, rocks, do...