SC By Brand

The RAMIT Mag Weedless Inline Bucktail is a unique lure designed for fishing in the heaviest cover.  The RAMIT Mag has the same design as the origi...

“Battle of the Bass” is for moms and dads, grandmas and grandpas, aunts and uncles and friends who take kids fishing in the Great Outdoors. The joy...

The Rapala 8" Hemostat is a forceps-style fishing tool that every angler can rely on for removing hooks and handling tough tasks. Its long, thin st...

Born from a collaboration between FishnMore and Eurotackle the FNM Minnow is a 1.5" Micro Finesse soft lure that will become your favorite ice fish...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...

SPRING OPENER DEAL - APRIL 25th through MAY 3rdBUY A COMBO GET A FREE RAPALA WALLEYE BOOM BOXWHILE SUPPLIES LAST

Janie’s Custom Tackle is excited to introduce the JAMIT Weedless Inline Buzz Baits.  These baits were designed for fishing Musky, Northern and Bass...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

This Slip Bobber Kit has an easy-thread tube design that allows you to slide your line through the bobber without getting stuck. This is a complete...

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology. 

Boosts hooking percentages with light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more. Rubber-coated “loop-end” easil...

This Design Allows you to go Heavy for Longer Casts, Better Bottom Contact and Deeper Finesse Presentations Without Sacrificing your Bait's Abilit...

Mepps Magnum Musky Killers are packed with all the features musky and trophy pike fishermen look for in a big lure. A heavy #7 solid brass blade ma...

J-FLUORO FC is the true 100% Fluorocarbon Material is manufactured using the finest raw materials available. Made in Japan by the most precise line...

The perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech makeup an...

The Eurotackle T-Flasher tungsten jigging spoon is the one bait we all need! This game changer hard bait features a 99% Tungsten body, a custom Eur...

The VMC® SureSet® circle hook is forged from extremely tough and lightweight Vanadium® Steel. It offers up to 25% increased strength over the mater...

Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...