SC By Brand

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

There isn't a lot that can be said about the Mepps Musky Killer that hasn't already been said by musky fishermen world-wide. This is because the Me...

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color op...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abs...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Born from a collaboration between FishnMore and Eurotackle the FNM Minnow is a 1.5" Micro Finesse soft lure that will become your favorite ice fish...

The perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech makeup an...

Mojo Musky Trigon Casting Rods feature proprietary St. Croix Rod technologies IPC, FRS, TRIGON, and GRASP II. Orders containing one or more rods o...

The VMC® SureSet® circle hook is forged from extremely tough and lightweight Vanadium® Steel. It offers up to 25% increased strength over the mater...

Boosts hooking percentages with light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more. Rubber-coated “loop-end” easil...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

These hand tied jigs skip like a dream! They come in 2 sizes, 3/8 and 1/2 ounce. I personally prefer 1/2 ounce, as they skip much farther with more...

With unparalleled abrasion resistance and strength, Seaguar AbrazX is proven to deliver in the nastiest conditions including around logs, rocks, do...

Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the...

Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...

Designed with the Panfish angler in mind the Tungsten Crappie King Jig is the ultimate for bringing big slabs topside. It features an eco-friendly ...