SC New

IMPERIAL USA RODS feature: Dynamic blend of high-modulus/high-strain SCIV carbon and premium quality SCII carbon. Slim-profile ferrules. Kigan Ma...

With its open top feature and extremely rugged wear-resistant 1680D construction, the Drift Series Topless Horizontal Tackle Bags deliver the quali...

Enhance your topwater fishing game with this premium 2"   1/8oz topwater walking the dog lure, expertly designed for explosive surface strikes. Ide...

The Prorex MQ LT's MQ Body takes performance to the next level, providing unparalleled rigidity, corrosion resistance, and smooth power transfer ...

The 2025 Ballistic MQ LT spinning reel from Daiwa embodies the perfect fusion of innovation and performance, designed to deliver exceptional result...

The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and...

By volume, the men's no-frills, waterproof Ultra-Lite Rain Suit is the best-selling product frogg toggs makes. That’s because it offers great perfo...

Congratulations on your discovery of the new and innovative EzOn Bobber. The newest and most amazing strike indicator in the fishing industry. The ...

Congratulations on your discovery of the new and innovative EzOn Bobber. The newest and most amazing strike indicator in the fishing industry. The ...

Congratulations on your discovery of the new and innovative EzOn Bobber. The newest and most amazing strike indicator in the fishing industry. The ...

8 LURES

BOOYAH Poppin' Pad Crasher will get the pickiest fish to bite, by providing more surface disturbance & acting as a popper. The Booyah Poppi...

The BOOYAH Pad Crasher hollow body frog is tough and packs a punch. It’s extremely snag-proof for use on surface vegetation or in heavy cover. T...

The BOOYAH Pad Crasher Jr. hollow body frog is shaped like its big brother, the BOOYAH Pad Crasher, but with a smaller profile that produces les...

The Cheeky PreLoad 2.0 375 Fly Reel is designed for fly fishing, featuring an updated frame design for minimized weight and improved structure. Thi...

Get loaded!  The Cheeky Fishing PreLoad 2.0 350 Fly Reel comes spooled up and ready to fish with Cheeky’s premium 20-lb backing, specially paired a...

Get loaded!  The Cheeky Fishing PreLoad 2.0 300 Fly Reel comes spooled up and ready to fish with Cheeky’s premium 20-lb backing, specially paired a...

The Burst Reel has all the elements we love: A large arbor, light-weight, amazing colors and…wait for it…a fully-sealed disk drag system for less t...

The Burst Reel has all the elements we love: A large arbor, light-weight, amazing colors and…wait for it…a fully-sealed disk drag system for less t...

Absolute leaders are made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal ...

Powerful head to turn over extremely large flies Reinforced loops Oversized running line for increased line management and positive strip sets.  ...