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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color op...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

Stay warm and comfortable in cool or cold-weather conditions with our New Wooly Mitten Gloves. Wool fabric insulates and wicks moisture, keeping yo...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...

Bullet Weights Rubber Grip Sinkers revolutionize rig adjustment with their unique rubber-core design. Each sinker features a groove where the li...

Get the weedless performance of the egg sinker, in incredible Ultra Steel for more sensitivity and greater durability.

Extremely compact, designed for maximum stealth, the Bullet Weights Tactical Black Tungsten Worm Weight takes your plastic worm where it needs to g...

1X Strong Forged Round Bend Vanadium® Steel Needle Point Hook With a P.T.F.E. Coating. Tungsten Round Ball Jig Head Provides Best Return On Forward...

Whopper Plopper 90 /130 are the little brothers of our larger version, but don’t let its little package fool you, this bait has a serious little ma...