SC New

The VMC Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller pro...

Proven design for fast and easy de-hooking.

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALCONITE REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT ...

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALCONITE REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT ...

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...

The Mepps® Comet® Combo combines the legendary Mepps® spinner with the original Mister Twister® Curly Tail® Grub. It's perfect for hooking up with ...

The best-selling, most reliable trout leaders in the world. Aggressive high-performance taper Long, powerful butt section with soft, flexible ti...

Targeted to the overall needs of the average fly fisher. Slightly heavier, easy casting lines for a multitude of situations Short, powerful front ...

Targeted to the overall needs of the average fly fisher. Slightly heavier, easy casting lines for a multitude of situations Short, powerful front ...

The YUM Dinger Bass Lure is a classic for a reason. The YUM Dinger is one of the most versatile soft plastics you can have in your tackle box. You ...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

Now with a smaller and more compact frame, the LT family of reels utilize a small, lightweight frame with a larger DigiGear for the perfect combina...

The Fish Monkey "FLARE" Face Guard features the latest in UPF 50+ Sun Protection Technology in a Feather Weight, Breathable fabric with a “Sunglas...

The Red Hot Thriller has the same great action as the original Thrillers  but with a twist blood red hooks a menacing realistic 3-D eye and painted...

All Shallow Raiders produce action with a straight retrieve or troll, but can also be worked in a jerkbait style fashion with great results when fi...

One of the best selling bucktails is available in flashy tinsel. Built with the same rugged components as the 700 series, this lure works great for...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by ...