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Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

The Fish Monkey "FLARE" Face Guard features the latest in UPF 50+ Sun Protection Technology in a Feather Weight, Breathable fabric with a “Sunglas...

The Red Hot Thriller has the same great action as the original Thrillers  but with a twist blood red hooks a menacing realistic 3-D eye and painted...

One of the best selling bucktails is available in flashy tinsel. Built with the same rugged components as the 700 series, this lure works great for...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by ...

Ring rigging secures hooks to the worm without hook penetration greatly reducing the wear-and-tear on your worm due to aggressive fish short strik...

VMC® Flippin' Hooks feature a double spike baitholder that securely keeps bait in place and features a resin closed eye to eliminate line slip thr...

A longtime favorite of panfish anglers, Cubby Mini-Mite Jigs are perfect if you're searching for bluegill, perch, crappie, or rock bass. These smal...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

Mepps Magnum Musky Killers are packed with all the features musky and trophy pike fishermen look for in a big lure. A heavy #7 solid brass blade ma...

The Mepps Musky Flashabou is a double 8 blade, proven fish catching machine. Musky fisherman know Mepps makes quality and awesome fish catching lur...

There isn't a lot that can be said about the Mepps Musky Killer that hasn't already been said by musky fishermen world-wide. This is because the Me...

Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent f...

Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for small...

Our Shimmer Jig is a must have for every fisherman! The tungsten head allows for better sensitivity, even at greater depths. The shimmering body an...

Replace the air stone in your baitwell to ensure efficient aeration. The Marine Metal Products Weighted Glass-Bead Air Stones provide continuous ox...

Made with 8 ultra-thin, micro-weave strands, woven into a perfectly round profile for quiet laser-like casts. One of the thinnest-diameter braids a...

Seaguar InvizX is a best-selling fluorocarbon mainline engineered to provide extremely low memory which makes it soft, supple and more castable.It’...

Seaguar BasiX is a soft, supple, easy-casting line that comes off a reel smoothly for a fret-free fishing experience. 100% fluorocarbon; virtually ...

With unparalleled abrasion resistance and strength, Seaguar AbrazX is proven to deliver in the nastiest conditions including around logs, rocks, do...

The Three Way Swivel eliminates line twist and is perfect component for 3-way rigging.

VMC® Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller prof...