SC New

Technical locking curve maximizes hook sets and locks fish in place when hooked.

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished a...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The Jerk Minnow Jr. provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

Boosts hooking percentages with light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more. Rubber-coated “loop-end” easil...

A proven walleye producer. Hard-thumping, slow-turning Colorado blade produces maximum flash, sound and vibration to attract fish in all conditions...

Most popular trolling sinker on the market• Features a 10” stainless steel wire feeler that glides over jagged rocks, logs, stumps, moss & weed...

The Northland Gum-Ball Jig Head features the familiar and classic round ball head jig shape, and a barbed bait collar secures live bait and holds s...

Slip warmers into gloves, boots, pockets, hard hats or between layers of clothing. Shake to use, air-activated. Heats up to 100°F to 130°F. Safe, ...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Oversized flat aspirin head shape enhances darting and rolling head ...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the...

Aerates up to 8 gallons Precision motor runs + - 60 hours on 2 alkaline D cell batteries, also runs on 1 battery Pumps 1.4 STL / minute Impact wat...

The HT Enterprises Dipsy Depthfinder features a simple lead weight connected to a heavy-duty clip which attaches to your main line. Drop your line ...

Walk or pop around cover to induce heart stopping strikes Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the ...

Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the surface  Soft hollow body and super weedless sharp hook ...