SC New

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

MOJO BASS FLY RODS feature: Premium quality SCII carbon. Kigan Master Hand 3D stripper guides with aluminum-oxide rings and black frames. Hard chr...

IMPERIAL USA FLY SWITCH RODS feature: Dynamic blend of high-modulus/high-strain SCIV carbon and premium quality SCII carbon. Slim-profile ferrules...

BLANKPRIMARY MATERIALSCII CARBON FIBER GUIDESPRIMARY RING MATERIALSTAINLESS STEELSECONDARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLE...

BLANKPRIMARY MATERIALSCII CARBON FIBER GUIDESPRIMARY RING MATERIALSTAINLESS STEELSECONDARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLE...

EYECON® TROLLING RODS feature: Premium quality SCII carbon. Trolling models feature SCII carbon and linear S-glass. Kigan Master Hand 3D guides wi...

LEGEND ELITE® CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement T...

LEGEND ELITE® MUSKY RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement Tec...

St. Croix's all-new Croix Ice series of technique-specific rods features extreme performance blanks and materials specific to each model. This ser...

Legend Elite Panfish Rods feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). Taper Enhancement T...

LEGEND SURF CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). High-modulus/high-str...

Integrated Poly Curve® (IPC®) mandrel Premium, high-modulus SCIII carbon. Off-set, slim-profile ferrules on two-piece models provide one-piece per...

AVID SERIES® SURF CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel Premium, high-modulus SCIII carbon. Off-set, slim-profile ferrules o...

AVID TREK SERIES® SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Premium, high-modulus SCIII Carbon. Slim-profile ferrul...

AVID TREK SERIES® CASTING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Premium, high-modulus SCIII Carbon. Slim-profile ferrule...

LEGEND SURF SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). High-modulus/high-st...

Designed and handcrafted in Park Falls Victory utilizing the combination of St. Croix’s proprietary SCVI and SCIII carbon fibers in a hybrid pat...