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The ELITE Unraveler Spinner Baits by Leena Lures quickly proved themselves as a standout addition to the tackle box, delivering trophy-sized catche...

Leena Lures proudly introduces the NEW UV Minnow Series Spinner Bait, a groundbreaking addition to your fishing arsenal. Engineered for peak perfor...

The "HEAVY DUTY" 1oz Elite Series Bait from Leena Lures is designed to tackle the most demanding fishing situations. Built with strength and resili...

Introducing the FoilUr Spinner Bait, the latest innovation from Leena Lures that’s designed to elevate your fishing game. Built with precision and ...

Leena Lures' line of Economy baits delivers all the essential features of the renowned "Pro Series" baits at a more accessible price point. Designe...

Leena Lure's Pro Series "Buzz Baits" are designed to deliver exceptional performance, making them stand out among other buzz baits on the market. C...

The Tungsten Crappie Queen adds a little flash into Northlands Panfish line up. Made with tungsten which is 70% more dense than traditional lead ji...

A weapon for the Great Lakes and beyond. Combining the legendary Moonshine Glow patterns in a casting bait with enough weight to move smoothly thro...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

A fresh new concept to finesse spoon fishing, the Kalin's Worm Walker Spoon gives anglers extra presentation options to gain more bites. Spoon fish...

Kalin's new K-Stretchhh Soft Plastic Technology is a super supple stretch plastic that offers durability and extra lifelike action with its buoy...

New to the Little Cleo lineup this season is the Moonshine Glow Series. This exciting combination merges the legendary fish-catching capabilities o...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

Aspiring young anglers want to CRUSH IT on the water. We conceived and crafted for the next generation of passionate fishing hammers, the all-new G...

The Waterfall This is the first children's book of the series "The Adventures of Willy Walleye". Willy is a beloved character that learns things li...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

Willy Saves Christmas The greatest Christmas story that has ever been written! Come along with Willy and his friends as they help Santa and save Ch...

The Women's Samurai Sun Protection Shirt is the ultimate performance fishing shirt. It's equipped with UPF 50, DWR stain resistance, and moisture w...

The ICAST award-winning Reaper Windproof Pullover Jacket is a versatile piece that checks all the boxes. Offering maximum wind resistance, this 3-l...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...