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Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct he...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two ...

The Leena Lures Pro Series "UnRaveler" baits are the ultimate choice for anglers seeking high-performance lures packed with innovative features. Bu...

The "Natural" series of spinner baits from Leena Lures is the latest addition to their lineup, designed to offer an incredibly realistic presentati...

The ELITE Unraveler Spinner Baits by Leena Lures quickly proved themselves as a standout addition to the tackle box, delivering trophy-sized catche...

The "HEAVY DUTY" 1oz Elite Series Bait from Leena Lures is designed to tackle the most demanding fishing situations. Built with strength and resili...

Introducing the FoilUr Spinner Bait, the latest innovation from Leena Lures that’s designed to elevate your fishing game. Built with precision and ...

Leena Lures' line of Economy baits delivers all the essential features of the renowned "Pro Series" baits at a more accessible price point. Designe...

Leena Lure's Pro Series "Buzz Baits" are designed to deliver exceptional performance, making them stand out among other buzz baits on the market. C...

The Tungsten Crappie Queen adds a little flash into Northlands Panfish line up. Made with tungsten which is 70% more dense than traditional lead ji...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

New to the Little Cleo lineup this season is the Moonshine Glow Series. This exciting combination merges the legendary fish-catching capabilities o...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

The Women's Samurai Sun Protection Shirt is the ultimate performance fishing shirt. It's equipped with UPF 50, DWR stain resistance, and moisture w...

The Graylight Hoodie delivers exceptional warmth without the bulk that restricts your casting motion. Engineered with specialized spacer fleece and...

The Graylight Hoodie delivers exceptional warmth without the bulk that restricts your casting motion. Engineered with specialized spacer fleece and...

An AFTCO fishing performance shirt best seller, the Samurai Sun Protection Shirt is equipped with UPF 50 to block more than 98 % of the sun's harmf...