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The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with T...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion ...

Get a grip! Whether it’s a fishing rod, a baseball bat, a spatula, or even your tennis racket, Bubba Grip Tape is perfect for getting a secure hand...

The Hook Extractor is the perfect tool for removing deeply sunk or swallowed hooks, all while putting less harm on your catch. Engineered with a hi...

Introducing the newest top-of-the-line fishing tool from BUBBA, the Pro Series Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the Pro Series...

Panfish Tip-Up / Tip-Down Leaders feature lighter line and smaller hooks.  For use with Tip-ups / Tip-downs to catch Crappie, Perch, and other Panf...

Large Fluorocarbon Treble Hook Minnow Rigs feature heavier line and larger hooks for big fish. Fluorocarbon line is often used for finicky fish in ...

Large Stranded Wire Treble Hook Minnow Rigs feature heavier line and larger hooks for big fish. Stranded wire is popular leader type choice when fi...

Hook up baitfish to this rig to catch BIG PIKE !! This rig features a wire mainline with wire hook leads that prevent fish from breaking the line. ...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Large Super Bleed Bleeding Red Treble Hook Minnow Rigs feature larger hooks and heavier line for big fish. Bleeding red wire, hooks, and components...

Super Bleed Wire Treble Hook Minnow Rigs mimic wounded bait. These all red rigs feature bleeding red wire, hooks, and components. Kink resistant ny...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Fluorocarbon Rigs offer anglers a stealthier presentation. Often used for finicky fish in clear and pressured waters, fluorocarbon line is nearly i...

The Fly Fishing Long SNIP Fishing Line Cutter is must have fly fishing equipment. The stainless steel serrated blades cut clean and precise through...