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Designed for precision in any type of open water, the Eurotackle I-Burner Spinnerbait delivers powerful blade rotations and flash in an ultra-compa...

Upgrade your tackle storage with the Evolution Fishing Open Deep 3700 Tackle Tray. Designed with an open layout, this tray is perfect for storing l...

Experience unmatched convenience and organization with the Evolution Fishing 3600/3700 Deep Tackle Tray. Engineered to accommodate larger baits and...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two ...

The Leena Lures Pro Series "UnRaveler" baits are the ultimate choice for anglers seeking high-performance lures packed with innovative features. Bu...

The ELITE Unraveler Spinner Baits by Leena Lures quickly proved themselves as a standout addition to the tackle box, delivering trophy-sized catche...

Introducing the FoilUr Spinner Bait, the latest innovation from Leena Lures that’s designed to elevate your fishing game. Built with precision and ...

Leena Lures' line of Economy baits delivers all the essential features of the renowned "Pro Series" baits at a more accessible price point. Designe...

Leena Lure's Pro Series "Buzz Baits" are designed to deliver exceptional performance, making them stand out among other buzz baits on the market. C...

The Tungsten Crappie Queen adds a little flash into Northlands Panfish line up. Made with tungsten which is 70% more dense than traditional lead ji...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

Willy Saves Christmas The greatest Christmas story that has ever been written! Come along with Willy and his friends as they help Santa and save Ch...

The Graylight Hoodie delivers exceptional warmth without the bulk that restricts your casting motion. Engineered with specialized spacer fleece and...

The Graylight Hoodie delivers exceptional warmth without the bulk that restricts your casting motion. Engineered with specialized spacer fleece and...

The Samurai long sleeve sun protection hoodie is an AFTCO standout and has UPF 50 sun protection making it the best fishing shirt to protect you fr...

An AFTCO fishing performance shirt best seller, the Samurai Sun Protection Shirt is equipped with UPF 50 to block more than 98 % of the sun's harmf...

An AFTCO favorite, the Samurai Performance Shirt is now available in Big Guy sizes. Samurai Performance fishing shirts provide an additional level ...

The Palomar button-down fishing shirt is built for all-day wear on or off the water. It’s made with a ripstop woven polyester that’s lightweight to...

The Portside Tech button-down fishing shirt has everything you need to take on your day. It’s a feature-rich shirt with UPF 50 sun protection, DWR ...