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The Original SNIP Fishing Line Cutter sometimes known as the Boomerang Braid Snips, cuts clean and precise through braided line, mono line, and flu...

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more str...

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional f...

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds f...

The thrill of chasing hardwater panfish is something that truly has to be experienced to understand. Whether you are in pursuit of deep water basin...

  There’s something special about the pursuit of our lake’s most elusive predator. Whether you prefer the comfort of a hardhouse or braving the fro...

Bold soft baits crafted for the serious ice anglers; the Sneak is what you want if you like to fish with high-finesse presentations. Unique action...

The Paralyzer is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infu...

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique actions,...

The Coconut Crab is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is i...

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused...

The BAMF is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused w...

Attract fish like never before with added vibration and flash from VMC® Bladed Hybrid Trebles Forged Hi Carbon Steel Wide Gap Hooks with Needle Po...

The Pinhead Mino has been a staple in many ice anglers tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro!  T...

BLANKPRIMARY MATERIALSCVII CARBON FIBERGUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEELREEL SEATPRIMARY MATERIALNYLON...

Book an In Person Factory Tour and see how 32 pairs of skilled hands make the Best Rods on Earth. Clicking Book a Time below reserves your space. W...

Designed for convenience and ease of use, this tackle tray features a single-handed labeled compression latch, allowing for effortless access to yo...

Introducing the Evolution Fishing Ballistix Terminal Tackle Tray, the ultimate solution for organizing your terminal tackle. Designed with meticulo...

Highly visible clip on depth finders take the guess work out of setting your depth. Simply clip on your hook and release the line. Great for open w...

These bags are perfect to keep rain gear in or a spare change of clothes that you can keep on the boat. These bags come with sonic welded seams mad...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protec...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s m...