Soft Plastics

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides doub...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot ri...

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attac...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD™ draws even more attention...

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious st...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

Born from a collaboration between FishnMore and Eurotackle the FNM Minnow is a 1.5" Micro Finesse soft lure that will become your favorite ice fish...