2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

The Minnow Shaker Jig perfectly suits minnow body soft plastics.

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

Reach new heights with Lew’s® HyperMag Spinning Reel. Experience a lightweight and rigid magnesium frame and sideplate. Enjoy smooth operation and ...

The Red Hot Thriller has the same great action as the original Thrillers  but with a twist blood red hooks a menacing realistic 3-D eye and painted...

110 Volts, runs on standard household current Powerful, inexpensive air pump systems to keep bait indefinitely No batteries required Produces 99.5...

The Bank Sinker is an ideal choice for both ocean and riverbank fishing.

Leena Lures' line of Economy baits delivers all the essential features of the renowned "Pro Series" baits at a more accessible price point. Designe...

The original Bullet Weight is now available in Tungsten. Tungsten as a material has a greater density then lead making the weights approximately fi...

Experience unmatched convenience and organization with the Evolution Fishing 3600/3700 Deep Tackle Tray. Engineered to accommodate larger baits and...

The Waterfall This is the first children's book of the series "The Adventures of Willy Walleye". Willy is a beloved character that learns things li...

Absolute Tippet is made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal sup...

The Boomerang SNIP Fishing Line Cutter has revolutionized the way anglers SNIP their lines. The SNIP line cutter tool provides the most precise, cl...

The UltraVibe Spinner Bait stands out as a top-tier addition to any angler's tackle box. This exceptional spinner bait is engineered for unmatched ...

Introducing the FoilUr Spinner Bait, the latest innovation from Leena Lures that’s designed to elevate your fishing game. Built with precision and ...

Upgrade your tackle storage with the Evolution Fishing Open Deep 3700 Tackle Tray. Designed with an open layout, this tray is perfect for storing l...

Congratulations on your discovery of the new and innovative EzOn Bobber. The newest and most amazing strike indicator in the fishing industry. The ...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags....

Sufix® 12lb. fluorocarbon leader with VMC ® Crossover Cap™ that allows you to connection directly to the hook. “Fast-Snap” connector resin sealed ...

1X Strong Fine Wire Hybrid Wider Gap Vanadium® Steel Needle Point Hook. Raised Jig Eye Ensures Full Penetration Through Plastic When Rigged. Ideal ...

A weapon for the Great Lakes and beyond. Combining the legendary Moonshine Glow patterns in a casting bait with enough weight to move smoothly thro...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...