2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

There is something special about swimbait fishing. The problem, however, is that everything just seems to be so big. What about a swimbait for ever...

Jack’s original design. Comes standard with #2 hook and 8 strand fiber guard. Load it up and get them in those tight spaces we know the fish are hi...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

Thill bobber stops are made from high-vis, fluorescent-colored, fine-diameter material. These quality stop knots grip monofilament more easily and ...

Catch and Cook is the perfect marriage between what a chef and a guide want to eat and serve their guests.  Blending the perfect mixture of spices ...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an unde...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead spor...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

Finally a high quality Tungsten micro jig head to fit our Micro Finesse soft lures and other ultra light / finesse soft baits has been made! The Eu...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The Tailfin Standard Spring Float is the strike indicator to use early in the year or when you're finding fish in shallow waters. Clip the balsa wo...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair of the...

The Eurtotackle Z-Viber 1/8oz is the perfect mix between a blade bait and a small lipless crankbait. It comes with three rigging options you wil...

The YUM Dinger Bass Lure is a classic for a reason. The YUM Dinger is one of the most versatile soft plastics you can have in your tackle box. You ...