2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

With a heavy-duty build, the Daiwa Prorex Bessie Prop Baits were designed top to bottom to be a serious muskie fisherman's bait, set to take on the...

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.

Fluorocarbon Rigs offer anglers a stealthier presentation. Often used for finicky fish in clear and pressured waters, fluorocarbon line is nearly i...

The Cheeky PreLoad 2.0 375 Fly Reel is designed for fly fishing, featuring an updated frame design for minimized weight and improved structure. Thi...

Designed specifically for finishing muskie retrieves with boat-side figure 8s to convert more follows Hand-tied in the USA Premium 40lb 7×7 stainl...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

Our tournament edition rod sleeves have everything a serious tournament angler needs to keep their gear tangle free and protected. They are availab...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Absolute leaders are made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal s...

Targeted to the overall needs of the average fly fisher. Slightly heavier, easy casting lines for a multitude of situations Short, powerful front ...

The VMC Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller pro...

Weagle by Suick prides itself on offering handcrafted, American made muskie baits and accessories manufactured to the highest standards. Each and e...

New to the Little Cleo lineup this season is the Moonshine Glow Series. This exciting combination merges the legendary fish-catching capabilities o...

Congratulations on your discovery of the new and innovative EzOn Bobber. The newest and most amazing strike indicator in the fishing industry. The ...

Ideal for the times when you need to have plenty of cold food and beverage away from home. Great for softball and soccer tournaments or a day at th...

The Thill Foam Cigar Weighted Float - Snap-On style from the Thill Fantastic Foam Floats selection of value series foam floats evolved from Fish 'N...

The Clam Floating Livewell & Bait Net uses all of the same quality components that make up our Fortis series nets but in a compact package th...

The original Bullet Weight is now available in Tungsten. Tungsten as a material has a greater density then lead making the weights approximately fi...