2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance a...

Bullet Weights now offers a Tungsten Flipping Weight. Flipping Weights are great for punching through heavy cover. Tungsten Flipping Weights are av...

The technique of drop shot fishing, continues to grow in popularity. A drop shot rig allows you to keep your bait suspended in the feeding zone, wh...

Large Fluorocarbon Treble Hook Minnow Rigs feature heavier line and larger hooks for big fish. Fluorocarbon line is often used for finicky fish in ...

Large Stranded Wire Treble Hook Minnow Rigs feature heavier line and larger hooks for big fish. Stranded wire is popular leader type choice when fi...

Stranded Wire Rigs are the most popular leader type choice when fishing for toothy fish like Northern Pike. Wire is the toughest and most durable l...

Large Super Bleed Bleeding Red Treble Hook Minnow Rigs feature larger hooks and heavier line for big fish. Bleeding red wire, hooks, and components...

Super Bleed Wire Treble Hook Minnow Rigs mimic wounded bait. These all red rigs feature bleeding red wire, hooks, and components. Kink resistant ny...

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused...

Engel’s all-new XL Lithium-Ion rechargeable live bait bubbler is recommended for live bait buckets or boxes larger than 19Qts  Rechargeable Lithiu...

 The Burst Reel has all the elements we love: A large arbor, light-weight, amazing colors and…wait for it…a fully-sealed disk drag system for less ...

The Amplitude Smooth series of lines are, simply put, the highest-performance smooth fly lines in the world. With up to five times less drag and ei...