2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...

The Eurotackle Z-Series is an amazing line up of ultralight and finesse hard baits. Micro Lipless Crankbait, Mini Suspending Jerkbait, Micro Popper...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating super...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Yupper Wire Leader

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by ...

The Mepps® Comet® Combo combines the legendary Mepps® spinner with the original Mister Twister® Curly Tail® Grub. It's perfect for hooking up with ...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

The classic presentations with a twist. Perfect for rigging leeches under a float or dragging a crawler in front of short biting fish. Also perfec...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...

Our swim jigs are hand tied and all come with a grub keeper molded in to the jig. The weedguards are epoxied in place, parallel to the hook to ensu...

The Pinhead Mino has been a staple in ice angler’s tackle boxes for many years. The next generation of the Pinhead is here: the Pinhead Pro! This...

Walk or pop around cover to induce heart stopping strikes Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the ...

The Mepps® Aglia® Bait Series combines the proven fish-catching ability of the original Mepps® Aglia® with the specific colors and forage patterns ...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provi...