2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

Wool, a natural insulator, is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and...

The Rapala 8" Hemostat is a forceps-style fishing tool that every angler can rely on for removing hooks and handling tough tasks. Its long, thin st...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot ri...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

The Deep-Vee Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large...

Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on...

The RAMIT Mag Weedless Inline Bucktail is a unique lure designed for fishing in the heaviest cover.  The RAMIT Mag has the same design as the origi...

Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...

Featuring popular custom painting and permanent in-line rattle chamber to deliver a lifelike distressed bait signal, bringing them in for dinner! S...

VMC® Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller prof...

The Sufix Advanced Ice Monofilament line is designed for ice fishing applications. The Sufix mono that thinks it's a braid line now made for ice fi...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...

Mepps Magnum Musky Killers are packed with all the features musky and trophy pike fishermen look for in a big lure. A heavy #7 solid brass blade ma...

“Battle of the Bass” is for moms and dads, grandmas and grandpas, aunts and uncles and friends who take kids fishing in the Great Outdoors. The joy...

Our Shimmer Jig is a must have for every fisherman! The tungsten head allows for better sensitivity, even at greater depths. The shimmering body an...

When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers ...

This Design Allows you to go Heavy for Longer Casts, Better Bottom Contact and Deeper Finesse Presentations Without Sacrificing your Bait's Abilit...

Janie’s Custom Tackle is excited to introduce the JAMIT Weedless Inline Buzz Baits.  These baits were designed for fishing Musky, Northern and Bass...

Our Hellgrammites are a must have bait for Trout, Smallmouth Bass and all type of Panfish. Best paired with our Micro Finesse Soft-Lock Tungsten Ji...

This Slip Bobber Kit has an easy-thread tube design that allows you to slide your line through the bobber without getting stuck. This is a complete...