2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abs...

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color op...

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provi...

The perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech makeup an...

Born from a collaboration between FishnMore and Eurotackle the FNM Minnow is a 1.5" Micro Finesse soft lure that will become your favorite ice fish...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

The VMC® SureSet® circle hook is forged from extremely tough and lightweight Vanadium® Steel. It offers up to 25% increased strength over the mater...

There isn't a lot that can be said about the Mepps Musky Killer that hasn't already been said by musky fishermen world-wide. This is because the Me...

Boosts hooking percentages with light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more. Rubber-coated “loop-end” easil...

These hand tied jigs skip like a dream! They come in 2 sizes, 3/8 and 1/2 ounce. I personally prefer 1/2 ounce, as they skip much farther with more...

With unparalleled abrasion resistance and strength, Seaguar AbrazX is proven to deliver in the nastiest conditions including around logs, rocks, do...

Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the...

Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

The legendary Syclops spoon with its outstanding side-to-side wobble has been joined by the new Saltwater Syclops. Built to hold up to the most br...

Designed with the Panfish angler in mind the Tungsten Crappie King Jig is the ultimate for bringing big slabs topside. It features an eco-friendly ...