2026 Hard Bait Sale 30%-Open Water Inventory Cleanout

When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers ...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the...

Boosts hooking percentages with light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more. Rubber-coated “loop-end” easil...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

Designed with the Panfish angler in mind the Tungsten Crappie King Jig is the ultimate for bringing big slabs topside. It features an eco-friendly ...

The perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech makeup an...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abs...

Born from a collaboration between FishnMore and Eurotackle the FNM Minnow is a 1.5" Micro Finesse soft lure that will become your favorite ice fish...

Walter invites the reader and child to get up, get out, and own the cold. He suggests fishing can be fun on a frozen lake. So bundle up and explore...

These hand tied jigs skip like a dream! They come in 2 sizes, 3/8 and 1/2 ounce. I personally prefer 1/2 ounce, as they skip much farther with more...

Make your fishing expedition a great experience with our Evolution Fishing lineup. Color code and organize your tackle with these trays so you can ...

Whopper Plopper 90 /130 are the little brothers of our larger version, but don’t let its little package fool you, this bait has a serious little ma...

Posseidon 8 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid cons...

The Finesse Tube Jig Head is designed for improved action and hook penetration. Boasting a Mustad 90 degree Ultra Point fine wire hook, its the per...

The SLAMIT HYBRID MUSKY BUCKTAILS are loaded with vibration and runs extremely deep for its relatively small size of 8”.  The SLAMIT is Weighted fo...