Retired Premier Split Grip

The "Spinner Rig" tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp!® SR...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and...

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...