Retired Premier Split Grip

The CC80 is a Carbon Composite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design.

The "Spinner Rig" tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp!® SR...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot r...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and...

The Google Eye Hair Jig features our patented “Glass Rattle” Shockwave System designed to call fish in and trigger more bites. Hair Jigs glide whil...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting ac...

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

The Kamikaze by WalleyeX is the ultimate glide bait. Featuring a lead body encased in an almost indestructible ABS plastic body, the Kamikaze is co...

Our xSlab is a new take on a long-proven walleye lure. Slabbing has long produced walleyes, even in the toughest conditions, so we set out to m...

The WalleyeX Ripper is a rattle bait on steroids, perfect for open water and ice. Featuring an elongated divot in the top of the head that prod...

The Predator from WalleyeX features our revolutionary SABER-LIP technology. This bill design creates an intense head action, producing a massiv...

The Brawler from WalleyeX features our revolutionary SABER-LIP technology. This bill design creates an intense head action, producing a massive...

The Renegade from WalleyeX features our revolutionary SABER-LIP technology. This bill design creates an intense head action, producing a massiv...