Retired Premier Split Grip

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting ac...

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

The Kamikaze by WalleyeX is the ultimate glide bait. Featuring a lead body encased in an almost indestructible ABS plastic body, the Kamikaze is co...

The WalleyeX Ripper is a rattle bait on steroids, perfect for open water and ice. Featuring an elongated divot in the top of the head that prod...