Products

Upgraded design of an essential tool, the Rapala® Fisherman's Pinch Light features excellent lighting power with locking on/off switch. Clasp swive...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

The Rapala Utility Box is perfect for storing Lures, Jigs and Soft Plastics as well as other items you may need on your next ice fishing adventure...

  There’s something special about the pursuit of our lake’s most elusive predator. Whether you prefer the comfort of a hardhouse or braving the fro...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The Rapala RapStack® Tackle Trays are designed to keep the tackle protected and in perfect order with heavy-duty construction and smart design.

Store, organize, access – repeat. The Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-d...

Perfect for big crankbaits, oversized lures, and bulk storage, the Rapala RapStack Deep Tackle Tray is a super versatile and durable tackle storage...

Perfect for smaller lures or those times when you need a smaller footprint, the Rapala RapStack Tackle Tray is a super versatile and durable tackle...

The slender, heavy profile produces instant vibration, even at slow speeds. Perfectly balanced, the Rippin’ Blade falls upright, reducing line twis...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Baitfish skitter and scatter when they are pursued by predators - it's this erratic and evasive action that triggers the strike. Made with a custom...

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished a...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-sli...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give ang...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Built for anglers that are always on the move, the new Venture 13 Backpack allows anglers who enjoy shore and kayak fishing to store and organize a...

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

The Finnish Beast, X-Rap® Peto, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless...