Hard Baits

The Eurtotackle Z-Viber 1/8oz is the perfect mix between a blade bait and a small lipless crankbait. It comes with three rigging options you wil...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Eurtotackle's Z-Viber was the first ever micro lipless crankbait on the market! It is a unique 1" - 1/16oz rattle bait that belongs to its own cate...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lu...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...

The Mepps® Comet® Combo combines the legendary Mepps® spinner with the original Mister Twister® Curly Tail® Grub. It's perfect for hooking up with ...

The RAMIT Mag Weedless Inline Bucktail is a unique lure designed for fishing in the heaviest cover.  The RAMIT Mag has the same design as the origi...

The Mepps® Aglia® Bait Series combines the proven fish-catching ability of the original Mepps® Aglia® with the specific colors and forage patterns ...

The SLAMIT HYBRID MUSKY BUCKTAILS are loaded with vibration and runs extremely deep for its relatively small size of 8”.  The SLAMIT is Weighted fo...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

Whopper Plopper 90 /130 are the little brothers of our larger version, but don’t let its little package fool you, this bait has a serious little ma...

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished a...