Hard Baits

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color op...

Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for small...

The Whopper Plopper 60 integrates all the qualities you love about its older brothers into a 60mm frame. It’s small enough for panfish to eat it a...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is one of his secret weapons for musky fishing. The soft, pliable ...

Load up your tackle box with this unique deep diving rattling minnow stick bait. Features incredible action, unlike your traditional side-to-side a...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme ...

"Get in their space" is key in catching more fish. Fish love to take cover in thick weeds and tangles wood structures. The design of the Invasion J...

Enhance your topwater fishing game with this premium 2"   1/8oz topwater walking the dog lure, expertly designed for explosive surface strikes. Ide...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The Pinhead Mino has been a staple in many ice anglers tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro!  T...

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle UV color options incorporate highly visible UV enhanced optically ...

The Nano RAM multispecies Weedless Inline Bucktail is a smaller version of the original RAMIT.  This bait is weedless when rigged "Texas Style" usi...

The NANO SLAM Multispecies Bucktail comes with #5 Colorado Blade, 1/4 oz weight,  4” size, Starflash Silicone Ziptied Skirt and split ringed size #...