SC Pro Picks

Consistently catches walleyes, jumbo perch and other gamefish. Excels when rigged with a nightcrawler or artificial IMPULSE® Nightcrawler, bu...

The Deep-Vee Flashtall Jig sports a keeled "DEEP-VEE design that's thicker on top and thin on bottom to track straight and fall fast. It also featu...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

Proven in the tournament trenches for walleyes when the chips are down. Rig with a minnow, leech or nose-hooked nightcrawler. Indiana blade generat...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

LEVEL-HEAD PREDATOR TUBE comes in with a bang! This large pre rigged tube features an eyelet that is strategically placed further down the head of ...

• Color options from a highly reflective “holographic” FlashFoil body that flashes & shimmers like iridescent fish scales to bright eye catchin...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Everyone's favorite Smeltinator head design with some extra kick Premium SPRO Ball Bearing Swivel and compact nickle plated willow blade adds flas...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

 The Smeltinator is offered in four different weights (1/8 oz, ¼ oz, 3/8 oz, and ½ oz) and five different hook sizes (1/0-5/0) making this ji...

The Wingnut Butterfly Harness™ single, reverse-cupped blade sports a slight twist, allowing it to both turn, but also push more water. The blade sp...

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle UV color options incorporate highly visible UV enhanced optically ...