SC Pro Picks

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walley...

Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the surface  Soft hollow body and super weedless sharp hook ...

Walk or pop around cover to induce heart stopping strikes Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the ...

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish. Great for bass, pike and muskies. Catches ...

The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tourn...

Most popular trolling sinker on the market• Features a 10” stainless steel wire feeler that glides over jagged rocks, logs, stumps, moss & weed...

A proven walleye producer. Hard-thumping, slow-turning Colorado blade produces maximum flash, sound and vibration to attract fish in all conditions...

Whether you need accurate cast for forward facing sonar or long cast for fishing from the bank the scope float has you covered. Featuring a dimpled...

The Tungsten Crappie Queen adds a little flash into Northlands Panfish line up. Made with tungsten which is 70% more dense than traditional lead ji...