2026 Holiday-Complete

All-new VELTRIX casting reels offer anglers an evolution of proven SEVIIN casting-reel design at an attainable price point. VELTRIX delivers pure a...

One color does not fit all. GF COLOR RUSH Series casting reels deliver all of GF’s angler-proven performance and reliability in a sizzling new colo...

All-new for 2027, the VELTRIX family of freshwater spinning reels puts SEVIIN performance and reliability within reach of an even greater number of...

Aspiring young anglers want to CRUSH IT on the water. We conceived and crafted for the next generation of passionate fishing hammers, the all-new G...

Built for serious anglers who demand gear that performs in unforgiving conditions, the Whitewater Black Riparian Bib combines rugged protection wit...

The Whitewater Black Riparian Jacket offers mini-ripstop stretch nylon shell that resists tearing during active use, while the DWR-treated polyeste...

The Whitewater Black Great Lakes Pro Bib delivers waterproof/windproof 20k/30k lamination with fully taped seams, this bib keeps you dry in demandi...

Experience uncompromising protection in severe wet conditions with the Simms Black ProDry Fishing Bib. Built with GORE-TEX Pro waterproof breathabl...

The Whitewater Black Great Lakes Pro Jacket delivers comprehensive weather protection for serious anglers. Its 20k/30k laminated construction with ...

The Simms Black Vapor Elite Bib delivers lightweight, waterproof, and highly breathable protection for all-day comfort in any conditions. Designed ...

Lightweight, waterproof, and highly breathable, the Simms Black Vapor Elite Jacket delivers all-day comfort across demanding conditions. Constructe...

The Simms Challenger Fishing Jacket delivers performance-driven protection for anglers who demand reliability on the water. Built with stretch wate...

The AFTCO Insulated Hydronaut Bib delivers premium protection for serious anglers in cold, wet conditions. Built with a 2-layer oxford 100% nylon s...

The AFTCO Insulated Hydronaut Jacket delivers premium protection for serious anglers and water enthusiasts. Built with a 2-layer oxford 100% nylon ...

The AFTCO Reaper Windproof Jacket combines performance and protection for serious anglers and water enthusiasts. Built from 90% polyester and 10% s...

The Mustang APF Foam Vest combines safety with comfort for water enthusiasts. Built with PVC-free Gaia Foam, this life vest delivers reliable buoya...

The Mustang MITT 100 Inflatable combines advanced safety with user-friendly design. The front entry with buckle enables quick and effortless donnin...

The Mustang Elite 120 Inflatable delivers 120N / 28 lbs of buoyancy in a sleek, wearable design. USCG and Transport Canada approved at Harmonized L...

The Mustang Elite 190 Inflatable delivers professional-grade safety as a 188N inflatable that provides 42 lbs of buoyancy. Equipped with Hammar's M...

Multispecies. Progressive. Precision-matched with ice-optimized reels by SEVIIN. Buy if you value St. Croix performance and SEVIIN reliability. Buy...

Musky, redfish, and trophy bass: you’re on notice. Answering the call of anglers in both fresh and salt waters, all-new LUNEX 300 casting reels rep...