2026 Holiday-Extras

The battle tested Lexa line has been upgraded and reintroduced- the all new Lexa Type HD. The features that have made the Lexa a staple in markets ...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

FUEGO CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes this reel spe...

The Silvercast features lightweight, durable aluminum construction with a ball-bearing drive, an oscillating spool for precise level-winding, right...

J-FLUORO FC is the true 100% Fluorocarbon Material is manufactured using the finest raw materials available. Made in Japan by the most precise line...

XBRAID X8 is a premium 8-strand braid line designed to give general-use anglers the utmost luxury, strength, and sensitivity available. Whethe...

Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials avai...

Anglers looking for that next level of advantage when fishing mid-column or bottom oriented techniques will now reach those fish faster and wi...

Introducing Fishing's #1 Microfiber Bait towel Microfiber The Convenient Fishing Towel is Fishing's Best Microfiber Bait towel Fishermen need a...

Often used for shorter trips into extreme and rugged locations or for any on-the-go outdoor recreational activities. Easily take plenty of food and...

Often used for those on-the-go recreational activities that require light and small items such as kayaking and hiking. The size and weight are ide...

The all new 40oz Mammoth Ascent boasts an array of standout features including a durable powder coat finish, a secure easy-grip handle, and a super...

The Mammoth Rover tumbler is the ultimate way to take your favorite beverage on the go. The double-walled vacuum insulation keeps your beverage th...

The Mammoth 12 oz. Chillski is the ultimate way to keep your canned or bottled drink cold for hours. It is double-wall vacuum insulated which will...

DARK BLUE 20OZ MAMMOTH TUMBLER W/ SEVIIN LOGO

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

Wrong Tree begins on a small family farm and takes the reader on Jeff Wilson’s wildlife journey from the fields of Iowa to the north woods of Wi...

No cottage or cabin up north is complete without a copy of Lines from Upstream. On those rainy days when you can't be fishing, the rhyming stories ...

Newest Release: Published January 2026 Every book purchased from this website is personally autographed with a message by the author! Tackle Box Tr...

Sammy Spinner, an eager fishing bait, gets plopped into a tackle box alongside Bucky Bucktail, Francis Frog, and Suki Suick with one goal, to catch...

Most kids first experience with fishing is trying to catch a panfish. The memory of that first catch with dad, grandpa, mom or grandma will remain ...

Monica the Muskie shares the fun and excitement of fishing with family and friends. The muskie’s reputation as a large, mean, and difficult-to-catc...