2026 Holiday-Complete

Tailfin Premium Weighted Slip Float balsa wood bobbers are easy to use to detect super light bites and vary the depth of your presentations. The ex...

The Frag Free Rig Weight is a premium free rig weight designed for bass, walleye, and finesse fishing applications. Featuring a unique Frag profile...

The Frag Drop Shot Weight delivers a bold, aggressive look paired with the performance serious finesse anglers demand. Designed with a premium blac...

The Hammer Swim Flip is a versatile jig that can be thrown as a swim jig or pitched into heavy cover without fear of getting hung up. Its 4/0 or 5/...

The Assassin Tube Jig Head is built for anglers who want the perfect balance between finesse and power. Featuring the Owner Deep Throat Hook with a...

The Ringer Finesse Football Jig is built to excel on pressured fish in both clear and dirty water. Designed without a weed guard, it shines on rock...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Built to effectively reduce line twist, the Sniper Swivel helps anglers control their presentation with accurate casts or vertical fishing applicat...

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows angle...

The Wacky Weedless sports a finesse hook with a wire weed guard that lays into the hook, allowing the bait and hook to seamlessly swim through veg...

Technical locking curve maximizes hook sets and locks fish in place when hooked.

Allows anglers to unleash the full potential of their favorite lures simply by adding a hook. While respecting the original action of the lure desi...

Yupper Sucker Harness

Gamefish Sucker Rigs are smaller versions of Musky / Pike Sucker Rigs. These mini-sucker rigs accommodate smaller sucker sizes from 4-9" long.  Gre...

Yupper Wire Leader

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

The Sufix Advanced Ice Monofilament line is designed for ice fishing applications. The Sufix mono that thinks it's a braid line now made for ice fi...

A medium stiff tippet material with great abrasion resistance medium stiff tippet abrasion resistant ideal for casting bigger flies