2026 Spring Opener

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...

With its easy access compartment and extremely rugged wear-resistant 1680D construction, the Drift Series Tackle Backpacks deliver the quality and ...

Introducing the Drift Series Battle Packs — your favorite Drift Series Tackle Backpacks now launching in Coyote and Tiger Stripe. These new tackle ...

Built for versatility in the range and field, the Evolution Tactical Shoulder Sling Pack is the ideal lightweight solution for carrying your everyd...

Make your fishing expedition a great experience with our Evolution Fishing lineup. Color code and organize your tackle with these trays so you can ...

Introducing the Evolution Fishing Ballistix Terminal Tackle Tray, the ultimate solution for organizing your terminal tackle. Designed with meticulo...

Designed for convenience and ease of use, this tackle tray features a single-handed labeled compression latch, allowing for effortless access to yo...

Experience unmatched convenience and organization with the Evolution Fishing 3600/3700 Deep Tackle Tray. Engineered to accommodate larger baits and...

Upgrade your tackle storage with the Evolution Fishing Open Deep 3700 Tackle Tray. Designed with an open layout, this tray is perfect for storing l...

Whether you need accurate cast for forward facing sonar or long cast for fishing from the bank the scope float has you covered. Featuring a dimpled...

The Deep-Vee Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large...

Designed with the Panfish angler in mind the Tungsten Crappie King Jig is the ultimate for bringing big slabs topside. It features an eco-friendly ...

The Tungsten Crappie Queen adds a little flash into Northlands Panfish line up. Made with tungsten which is 70% more dense than traditional lead ji...

The Tungsten Crappie King Fly features all the benefits of the Tungsten Crappie King Jig with a hand-tied tail. It features an eco-friendly compact...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action,...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy material holds up fish af...