Products

The Touch Screen Scale adds ease and convenience to weighing and tracking your catch. Large digital scale is packed with features, yet intuitive in...

Keep a razor sharp edge on virtually any knife with this simple, yet effective tool. A few light strokes against the locked in fine ceramic sticks ...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

The RCLR compact line remover from Rapala is a strong little battery-powered line stripper.  This handheld tool works with braided line and mono, r...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the wor...

Simple in design, brilliant in function, the Folding Fillet Board folds for compact storage and transport, then opens for a USDA & FDA approved...

Folds for compact storage and transport. Heavy-duty, sure-grip clamp holds folded board securely. USDA & FDA approved cutting surface. Perfect ...

Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, sup...

Get accurate measurement of all your fish for tracking your catch or qualifying catch for slot limits. Includes fold up end wall to bump fish again...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Stainless steel blade is fl...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge.

Proven design for fast and easy de-hooking.

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The Janitor™ is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, coun...

Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it ...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting ac...

Six-piece culling system that allows easy management of your catch. Culling system permits quick identification of fish to be released for maximum...

Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I like without it" tools. Co-molded grips for a...