Products

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds...

Simple in design, brilliant in function, the Folding Fillet Board folds for compact storage and transport, then opens for a USDA & FDA approved...

Folds for compact storage and transport. Heavy-duty, sure-grip clamp holds folded board securely. USDA & FDA approved cutting surface. Perfect ...

Get accurate measurement of all your fish for tracking your catch or qualifying catch for slot limits. Includes fold up end wall to bump fish again...

The Rapala Glow Pick with UV Light will become one of your must-have fishing tools. A two-tools-in-one 6 inch device featuring a forked punch remov...

Proven design for fast and easy de-hooking.

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

Must-have for any fisherman this handy little tool helps you keep a fish's mouth open so you can easily remove hooks without the dangers of getti...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more str...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...