Products

Outdoor ready adhesive ruler mounts anywhere on your boat for quick, accurate measuring. Include both inches and centimeter increments.

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

The Rapala Cloth Retractable Tape Measure is a pocket-sized fishing tool for quick, accurate measurements on the water. With a push-button retracta...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinki...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds...

Simple in design, brilliant in function, the Folding Fillet Board folds for compact storage and transport, then opens for a USDA & FDA approved...

Folds for compact storage and transport. Heavy-duty, sure-grip clamp holds folded board securely. USDA & FDA approved cutting surface. Perfect ...

Get accurate measurement of all your fish for tracking your catch or qualifying catch for slot limits. Includes fold up end wall to bump fish again...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

The Rapala Glow Pick with UV Light will become one of your must-have fishing tools. A two-tools-in-one 6 inch device featuring a forked punch remov...

Proven design for fast and easy de-hooking.

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

Must-have for any fisherman this handy little tool helps you keep a fish's mouth open so you can easily remove hooks without the dangers of getti...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...