Products

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Sufix® 12lb. fluorocarbon leader with VMC ® Crossover Cap™ that allows you to connection directly to the hook. “Fast-Snap” connector resin sealed ...

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow sw...

The Mini Jerk Minnow 3" bait provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...