Products

The Mepps® Aglia® Bait Series combines the proven fish-catching ability of the original Mepps® Aglia® with the specific colors and forage patterns ...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

No matter the water conditions or targeted species, you'll find the right Buck-Shot Coffin Spoon for the perfect presentation. With the internal br...

The weight that started it all, the original Bullet Weight. The worm sinker that put Bullet Weights on the map, great for Texas Rig fishing and ma...

Proven for pike, bass and muskies. Great for drawing exciting topwater strikes from late spring through early fall. Fish plain or tip with an IMPUL...

The Northland Deep-Vee Bucktail Jig is designed to be life-like and enticing, perfect for landing some monster gamefish from the depths! The jig he...

Without a doubt the most complete jig head ever developed...Thanks to its two big flat sides and its Tungsten built, one of the main advantage of t...

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish ...

For over 30 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cleo res...

For over 30 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cleo res...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

The Moonshine Lures Two-Face Shiver Spoon takes the best of hammered gold spoons and pairs it with high-quality Super Glow paints. One side feature...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish. Great for bass, pike and muskies. Catches ...

The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tourn...