Products

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

The weight that started it all, the original Bullet Weight. The worm sinker that put Bullet Weights on the map, great for Texas Rig fishing and ma...

Proven for pike, bass and muskies. Great for drawing exciting topwater strikes from late spring through early fall. Fish plain or tip with an IMPUL...

The Northland Deep-Vee Bucktail Jig is designed to be life-like and enticing, perfect for landing some monster gamefish from the depths! The jig he...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Without a doubt the most complete jig head ever developed...Thanks to its two big flat sides and its Tungsten built, one of the main advantage of t...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting ac...

Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish ...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

Virtually weedless, and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish. Great for bass, pike and muskies. Catches ...

The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tourn...

Baitfish skitter and scatter when they are pursued by predators - it's this erratic and evasive action that triggers the strike. Made with a custom...

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated ...

The X Zone Lures Stealth Finesse Series Tube Jig uses a 1/0 hook and is the perfect fit for smaller sized finesse tubes. The scent locking rib desi...

Our Tungsten Jig Head lineup allows you to fish your favorite weights while providing you with a smaller profile and greater sensitivity! Painted w...

1X Strong Forged Needle Point Round Bend Hi Carbon Steel Hook With A Black Nickel. Tungsten Round Ball Jig Head Provides Best Return On Forward F...

Our Tungsten Underspin allows the jig to cut the water while providing you with great sensitivity! The free spinning hammered blade throws off a gr...