Products

The Graylight Hoodie delivers exceptional warmth without the bulk that restricts your casting motion. Engineered with specialized spacer fleece and...

The Graylight Hoodie delivers exceptional warmth without the bulk that restricts your casting motion. Engineered with specialized spacer fleece and...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Northland Gum-Ball Jig Head features the familiar and classic round ball head jig shape, and a barbed bait collar secures live bait and holds s...

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology.   

Award winning GXR Bass Systems feature St. Croix Rod Proprietary FRS technology. 

Aspiring young anglers want to CRUSH IT on the water. We conceived and crafted for the next generation of passionate fishing hammers, the all-new G...

SPRING OPENER DEAL - APRIL 25th through MAY 3rdBUY A COMBO GET A FREE RAPALA WALLEYE BOOM BOXWHILE SUPPLIES LAST

Professional fishing guides spend their days in the blazing sun and so skin damage and even cancer is always a risk. That’s why Fish Monkey introdu...

This versatile jig is built with dual line attachments and a premium VMC® short-shank, black-nickel-finished Power Gap™ hook made of premium high-c...

The Hammer Swim Flip is a versatile jig that can be thrown as a swim jig or pitched into heavy cover without fear of getting hung up. Its 4/0 or 5/...

Kalin's new K-Stretchhh Soft Plastic Technology is a super supple stretch plastic that offers durability and extra lifelike action with its buoy...

Slip warmers into gloves, boots, pockets, hard hats or between layers of clothing. Shake to use, air-activated. Heats up to 100°F to 130°F. Safe, ...

The Eagle Claw Gold Hat Hook is the perfect addition to any wall in your home or office. With its eye-catching gold finish and strong metal c...

The Heavy Duty Fishing Zinger with Belt Clip has a tough molded polycarbonate case, zinc alloy carabiner, stainless steel spring and strong retract...

Pre-weighted design imparts just the right action to you swimbaits and eliminates the hassle of working with alternate weighting methods. Custom bu...

Proven design for fast and easy de-hooking.

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility (available in Blue Fire UV, Green Fire UV, Orange Fire UV, Pink F...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...