Products

The Clam Niku Bolt Minnow delivers a compact, lifelike minnow profile that consistently triggers bites from pressured panfish and predators alike. ...

This revolutionary topwater bait was designed by Northwoods fishing guide, Paul Hansen. The compact body design and rotating tail section creates a...

Offline delivers both on style and performance on and off the water. Durable frames are lightweight with built in nose padsand co-injected temple p...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The key new feature of the 2019 Avenger series is the addition of the CFR technology.  The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The Original SNIP Fishing Line Cutter sometimes known as the Boomerang Braid Snips, cuts clean and precise through braided line, mono line, and flu...

The Overcast Sweatshirt is made for cool days and changing conditions. This wind-resistant men’s performance fleece features DWR, 4-way stretch, an...

The Overcast Sweatshirt is made for cool days and changing conditions. This wind-resistant men’s performance fleece features DWR, 4-way stretch, an...

The Palomar button-down fishing shirt is built for all-day wear on or off the water. It’s made with a ripstop woven polyester that’s lightweight to...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy material holds up fish af...

St. Croix’s Panfish series is built upon heritage and angler feedback. Technique specific handles and stain resistant reel seats compliment rod mod...

The Paralyzer is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infu...