Products

Super strong and built tough for larger sized lures & fish. More flexible and kink-resistant than 7 strand wire.  Comparable to titanium. All l...

Musky / Pike Fluorocarbon Leaders provide a more stealth presentation often needed to catch finicky and pressured fish in clear waters.  Abrasion &...

​Fastach Clip Fluorocarbon Leaders make changing lures fast & easy. Fluorocarbon provides a more stealth presentation often needed to catch fin...

Musky / Pike Standard Quick-Strike Sucker Rigs allow anglers to set the hook instantly and release fish unharmed.  All rigs feature premium stainle...

Musky / Pike Solid Wire Leaders are the leaders choice for jerkbait fishing, but can also be used for all other baits including bucktails, crankbai...

There is something special about swimbait fishing. The problem, however, is that everything just seems to be so big. What about a swimbait for ever...

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more str...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating super...

Perfect for Neko-Wacky Rigging!

Ring rigging secures hooks to the worm without hook penetration greatly reducing the wear-and-tear on your worm due to aggressive fish short strik...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

This revolutionary topwater bait was designed by Northwoods fishing guide, Paul Hansen. The compact body design and rotating tail section creates a...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The key new feature of the 2019 Avenger series is the addition of the CFR technology.  The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...