Products

This revolutionary topwater bait was designed by Northwoods fishing guide, Paul Hansen. The compact body design and rotating tail section creates a...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The key new feature of the 2019 Avenger series is the addition of the CFR technology.  The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted wit...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNY...

The Floater Elite is built around the core features of the proven Original Floating. The Elite consists of premium balsa wood, a natural baitfish p...

The Original SNIP Fishing Line Cutter sometimes known as the Boomerang Braid Snips, cuts clean and precise through braided line, mono line, and flu...

The Palomar vented fishing shirt is the ultimate shirt for long days on the water. It has UPF 50 sun protection, double back vents for breathabilit...

The Palomar button-down fishing shirt is built for all-day wear on or off the water. It’s made with a ripstop woven polyester that’s lightweight to...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy plastic holds up fish aft...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula, this ultra stretchy plastic holds up fish af...

Northland's Pan-Candy is designed specifically for panfish anglers. Made from Northlands TPE formula this ultra stretchy material holds up fish af...

St. Croix’s panfish series is built upon heritage and angler feedback. Technique specific handles and stain resistant reel seats compliment rod mod...

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