Products

The Paralyzer is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infu...

The Fish Monkey "FLARE" Face Guard features the latest in UPF 50+ Sun Protection Technology in a Feather Weight, Breathable fabric with a “Sunglas...

Performance you can rely on, The Pflueger President® Spincast reel delivers the performance you need. Featuring a durable aluminum frame and cone, ...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and rotor, ...

The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bearing syst...

Pflueger Trion® Spinning Reels embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. The new Trion Spinn...

Exquisitely designed pins for outdoor enthusiasts​

The Pinhead Mino has been a staple in ice angler’s tackle boxes for many years. The next generation of the Pinhead is here: the Pinhead Pro! This...

The Pinhead Mino has been a staple in many ice anglers tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro!  T...

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...

The Portside Tech button-down fishing shirt has everything you need to take on your day. It’s a feature-rich shirt with UPF 50 sun protection, DWR ...

Posseidon 8 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid cons...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion ...

The best-selling, most reliable trout leaders in the world. Aggressive high-performance taper Long, powerful butt section with soft, flexible ti...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler™ create...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features...