Products

A versatile & deadly horizontal Darter Jig Darts and swims in a semi-circle UV color options incorporate highly visible UV enhanced optically ...

The RAMIT Mag Weedless Inline Bucktail is a unique lure designed for fishing in the heaviest cover.  The RAMIT Mag has the same design as the origi...

Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy b...

The Rapala 8" Hemostat is a forceps-style fishing tool that every angler can rely on for removing hooks and handling tough tasks. Its long, thin st...

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance.

Contoured finger grip handles offer secure grip on this survival tool for ice anglers. Hardened steel spikes penetrate the toughest of ice. Design...

Rapala Knot Tying Glasses - Designed to make tying fishing knots easier and faster than ever, the Rapala Knot Tying Glasses provide +2.50 magnifica...

Get accurate measurements of all your fish. Includes fold up end wall to bump fish against for extreme accuracy. Ruler features large, easy-to-read...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The thrill of chasing hardwater panfish is something that truly has to be experienced to understand. Whether you are in pursuit of deep water basin...

Upgraded design of an essential tool, the Rapala® Fisherman's Pinch Light features excellent lighting power with locking on/off switch. Clasp swive...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...