Products

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The thrill of chasing hardwater panfish is something that truly has to be experienced to understand. Whether you are in pursuit of deep water basin...

Upgraded design of an essential tool, the Rapala® Fisherman's Pinch Light features excellent lighting power with locking on/off switch. Clasp swive...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

  There’s something special about the pursuit of our lake’s most elusive predator. Whether you prefer the comfort of a hardhouse or braving the fro...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

Featuring popular custom painting and permanent in-line rattle chamber to deliver a lifelike distressed bait signal, bringing them in for dinner! S...

When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers ...

Rayfin Rods Feature Proprietary St. Croix Rod Technologies IPC, ART, TET, FRS.  

Rayfin Rods Feature Proprietary St. Croix Rod Technologies IPC, ART, TET, FRS.

The ICAST award-winning Reaper Windproof Pullover Jacket is a versatile piece that checks all the boxes. Offering maximum wind resistance, this 3-l...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

A MUST-HAVE tool for any Angler! The Net Mate provides the Angler another set of hands to securely hold your net while you safely release the fish ...

Bump Board made of marine grade plastic with a machine etched measurement and numbers. No need to worry about peeling stickers! These boards are ea...

1X Strong Forged Round Bend Vanadium® Steel Needle Point Hook With a P.T.F.E. Coating. Tungsten Round Ball Jig Head Provides Best Return On Forward...

Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the surface  Soft hollow body and super weedless sharp hook ...

Walk or pop around cover to induce heart stopping strikes Lifelike patterns that mimic frogs, reptiles, mammals, birds and fish that swim on the ...

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color op...

Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme ...