Products

Technical locking curve maximizes hook sets and locks fish in place when hooked.

Technical locking curve maximizes hook sets and locks fish in place when hooked.

Billy Bullfrog's Big Lesson Come along with Willy as he teaches Billy about being nice and not bullying.

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Most kids first experience with fishing is trying to catch a panfish. The memory of that first catch with dad, grandpa, mom or grandma will remain ...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

The Ringer Finesse Football Jig is built to excel on pressured fish in both clear and dirty water. Designed without a weed guard, it shines on rock...

The Waterfall This is the first children's book of the series "The Adventures of Willy Walleye". Willy is a beloved character that learns things li...

Thill makes family fishing trips simpler than ever with the new Thill Family Fishing Kits that includes everything but the bait for the business en...

Clip on a dependable round float and get your bait in the strike zone fast with the Thill Foam Sphere Float - Snap On. Part of the Thill Fantastic ...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on...