Products

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest curre...

This book is a unique Northwood's novel about the life and times of one of Wisconsin's greatest outdoor legends, Louie Spray. Sure to capture the i...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Most kids first experience with fishing is trying to catch a panfish. The memory of that first catch with dad, grandpa, mom or grandma will remain ...

The Quest for the Golden Lure We have a terrific children's book that takes you on an amazing adventure to find The Golden Lure! Story by father so...

The Ringer Finesse Football Jig is built to excel on pressured fish in both clear and dirty water. Designed without a weed guard, it shines on rock...

The Waterfall This is the first children's book of the series "The Adventures of Willy Walleye". Willy is a beloved character that learns things li...

Thill bobber stops are made from high-vis, fluorescent-colored, fine-diameter material. These quality stop knots grip monofilament more easily and ...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...

The Three Way Swivel eliminates line twist and is perfect component for 3-way rigging.

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give ang...

Removing an impaled jig from a fish with a forceps, or pliers will often cause the paint to flake off the jig, or breakage of the hook shank.  T...

The toughest damn sun shirt on the water, UPF 50-rated Tough Sun offers anglers breathable sun protection with increased snag resistance for extra ...

longevity both on and off the water. Built for the rigors of the boatyard or backyard, this hard-working UV shirt provides a relaxed cross-over hoo...

The VMC® Trailer Hooks are designed to eliminates short bites on spinner and buzz baits. They have a large straight shank along with an extra large...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

The 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...

Musky / Pike Triple Threat Quick-Strike Sucker Rigs feature 3 treble hooks and 9 total hook points giving you the maximum hook-up success rate.  So...