Products

A formidable creature, the X-Rap® Otus, combines Rapala's fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an unde...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s made...

“Soft” doesn’t even begin to cover the Youth Coastal Layer Hoodie. This lightweight fleece has all the essentials—UPF 50 sun protection, DWR water ...

“Soft” doesn’t even begin to cover the Youth Coastal Layer Hoodie. This lightweight fleece has all the essentials—UPF 50 sun protection, DWR water ...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

The YUM Dinger Bass Lure is a classic for a reason. The YUM Dinger is one of the most versatile soft plastics you can have in your tackle box. You ...

Yupper Sucker Harness

Yupper Sucker Harness Kit

Yupper Wire Leader

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead spor...

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious st...

The perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech makeup an...

Eurtotackle's Z-Viber was the first ever micro lipless crankbait on the market! It is a unique 1" - 1/16oz rattle bait that belongs to its own cate...

The Eurtotackle Z-Viber 1/8oz is the perfect mix between a blade bait and a small lipless crankbait. It comes with three rigging options you wil...

The Eurotackle Z-Series is an amazing line up of ultralight and finesse hard baits. Micro Lipless Crankbait, Mini Suspending Jerkbait, Micro Popper...

Enhance your topwater fishing game with this premium 2"   1/8oz topwater walking the dog lure, expertly designed for explosive surface strikes. Ide...

Carry all fishing gear in one place with the Zebco® Tackle Box. The tackle box features a removable tackle tray with ample room for storage underne...