Products

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an unde...

“Soft” doesn’t even begin to cover the Youth Coastal Layer Hoodie. This lightweight fleece has all the essentials—UPF 50 sun protection, DWR water ...

Outfit your fisher-kid with technology that will help keep your kid comfortable in the sun and hooked up on their first fish. Utilize AFBLOCK UPF 5...

Outfit your fisher-kid with technology that will help keep your kid comfortable in the sun and hooked up on their first fish. Utilize AFBLOCK UPF 5...

Outfit your fisher-kid with technology that will help keep your kid comfortable in the sun and hooked up on their first fish. Utilize AFBLOCK UPF 5...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

The YUM Dinger Bass Lure is a classic for a reason. The YUM Dinger is one of the most versatile soft plastics you can have in your tackle box. You ...

Yupper Sucker Harness

Yupper Sucker Harness Kit

Yupper Wire Leader

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead spor...

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious st...

The perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech makeup an...

Enhance your topwater fishing game with this premium 2"   1/8oz topwater walking the dog lure, expertly designed for explosive surface strikes. Ide...

Carry all fishing gear in one place with the Zebco® Tackle Box. The tackle box features a removable tackle tray with ample room for storage underne...