Products

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

The Berkley Sunglasses Strap/Retainer is the perfect solution for ensuring your sunglasses stay securely on your head, even during the most intense...

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused...

An AFTCO favorite, the Samurai Performance Shirt is now available in Big Guy sizes. Samurai Performance fishing shirts provide an additional level ...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD™ draws even more attention...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.  

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...

Sufix® 12lb. fluorocarbon leader with VMC ® Crossover Cap™ that allows you to connection directly to the hook. “Fast-Snap” connector resin sealed ...

Allows anglers to unleash the full potential of their favorite lures simply by adding a hook. While respecting the original action of the lure desi...

The legendary Acme Kastmaster® is outfitted for ice season with a red treble hook and gold/glow willow blade for extra flash and vibration. This gl...

Attract fish like never before with added vibration and flash from VMC® Bladed Hybrid Trebles Forged Hi Carbon Steel Wide Gap Hooks with Needle Po...

Snap-Handle Brass Drain Plug - 1" Diameter A clockwise turn of the handle tightens the plug in its tube, and the handle flips down to lock. Feature...