Products

Evolve your minnow game with the Berkley® Doom Stroller – a hard stroll bait built for anglers who demand precision and performance. Designed for u...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting di...

The Berkley Sunglasses Strap/Retainer is the perfect solution for ensuring your sunglasses stay securely on your head, even during the most intense...

Take full control of your presentation with the Berkley® Unlock, designed to call the depth and maximize every cast. Unlike traditional crankbaits,...

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused...

An AFTCO favorite, the Samurai Performance Shirt is now available in Big Guy sizes. Samurai Performance fishing shirts provide an additional level ...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.  

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

Sufix® 12lb. fluorocarbon leader with VMC ® Crossover Cap™ that allows you to connection directly to the hook. “Fast-Snap” connector resin sealed ...

The legendary Acme Kastmaster® is outfitted for ice season with a red treble hook and gold/glow willow blade for extra flash and vibration. This gl...

Attract fish like never before with added vibration and flash from VMC® Bladed Hybrid Trebles Forged Hi Carbon Steel Wide Gap Hooks with Needle Po...