Products

The Berkley Sunglasses Strap/Retainer is the perfect solution for ensuring your sunglasses stay securely on your head, even during the most intense...

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused...

Reaper Softshell Jacket, available now for the Big Guy Angler in search for a fitting jacket for the colder weather. Zip up with the 90% polyester,...

An AFTCO favorite, the Samurai Performance Shirt is now available in Big Guy sizes. Samurai Performance fishing shirts provide an additional level ...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD™ draws even more attention...

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.  

Black Bass rods feature proprietary St. Croix Rod technologies IPC, and FRS.

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...

Sufix® 12lb. fluorocarbon leader with VMC ® Crossover Cap™ that allows you to connection directly to the hook. “Fast-Snap” connector resin sealed ...

Allows anglers to unleash the full potential of their favorite lures simply by adding a hook. While respecting the original action of the lure desi...

The legendary Acme Kastmaster® is outfitted for ice season with a red treble hook and gold/glow willow blade for extra flash and vibration. This gl...

Attract fish like never before with added vibration and flash from VMC® Bladed Hybrid Trebles Forged Hi Carbon Steel Wide Gap Hooks with Needle Po...

Snap-Handle Brass Drain Plug - 1" Diameter A clockwise turn of the handle tightens the plug in its tube, and the handle flips down to lock. Feature...

The Boomerang SNIP Fishing Line Cutter has revolutionized the way anglers SNIP their lines. The SNIP line cutter tool provides the most precise, cl...

The BOOYAH Pad Crasher hollow body frog is tough and packs a punch. It’s extremely snag-proof for use on surface vegetation or in heavy cover. T...

The BOOYAH Pad Crasher Jr. hollow body frog is shaped like its big brother, the BOOYAH Pad Crasher, but with a smaller profile that produces les...

BOOYAH Poppin' Pad Crasher will get the pickiest fish to bite, by providing more surface disturbance & acting as a popper. The Booyah Poppi...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...