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This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point ...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and...

For over 30 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cleo res...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retriev...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

The VMC® "Ike Approved" Wacky Weedless Jig Head was designed with the help of Bassmaster Elite Series veteran, Michael "Ike" Iaconelli. Featuring s...

Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish ...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact ...

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back an...

For over 30 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cleo res...

The weight that started it all, the original Bullet Weight. The worm sinker that put Bullet Weights on the map, great for Texas Rig fishing and ma...

Tungsten Stand-Up Short Shank Jig All the benefits of the NEW Tungsten Stand-Up Jig in a compact profile. Molded from sensitive Tungsten which is 7...

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated ...

The VMC® Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC® Stand-...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags....