SC New

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others s...

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A se...

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A se...

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A se...

Take full control of your presentation with the Berkley® Unlock, designed to call the depth and maximize every cast. Unlike traditional crankbaits,...

Evolve your minnow game with the Berkley® Doom Stroller – a hard stroll bait built for anglers who demand precision and performance. Designed for u...

Musky, redfish, and trophy bass: you’re on notice. Answering the call of anglers in both fresh and salt waters, all-new LUNEX 300 casting reels rep...

Nearly four years in development, all-new NAUTREX delivers class-leading performance and rigidity among graphite-bodied $100 saltwater spinning re...

One color does not fit all. GF COLOR RUSH Series spinning reels deliver all of GF’s angler-proven performance and reliability in a sizzling new col...

“Soft” doesn’t even begin to cover the Youth Coastal Layer Hoodie. This lightweight fleece has all the essentials—UPF 50 sun protection, DWR water ...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s made...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

Aspiring young anglers want to CRUSH IT on the water. We conceived and crafted for the next generation of passionate fishing hammers, the all-new G...

Designed for layering, the Drift Vest is made from 100% polyester with PrimaLoft® Black 100g insulation for lightweight warmth. This women's insula...

The Women’s Stout Shacket is the ultimate layering piece when temperatures drop. Crafted with an ultra-warm bonded flannel fleece, it features a du...

The Women’s Coastal Layer Full Zip Hood is the go-to layer for chilly mornings. Soft and lightweight with UPF 50 and DWR stain resistance. This wom...

The Women’s Coastal Layer Full Zip Hood is the go-to layer for chilly mornings. Soft and lightweight with UPF 50 and DWR stain resistance. This wom...

The Women’s Coastal Layer Quarter Zip is the go-to layering piece for early morning boat runs. Soft and lightweight, it offers UPF 50 sun protectio...

Reach new heights with Lew’s® HyperMag Spinning Reel. Experience a lightweight and rigid magnesium frame and sideplate. Enjoy smooth operation and ...