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All-new for 2027, the VELTRIX family of freshwater spinning reels puts SEVIIN performance and reliability within reach of an even greater number of...

All-new VELTRIX casting reels offer anglers an evolution of proven SEVIIN casting-reel design at an attainable price point. VELTRIX delivers pure a...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-bat...

Multispecies. Progressive. Precision-matched with ice-optimized reels by SEVIIN. Buy if you value St. Croix performance and SEVIIN reliability. Buy...

ST. CROIX SWOOSH BLACK/GREEN

ST. CROIX AMERICAN MADE STICKER

ST. CROIX FADE DECAL

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others s...

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A se...

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A se...

The Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19™ hooks and a supple, collapsible body to drive home hooksets. A se...

Take full control of your presentation with the Berkley® Unlock, designed to call the depth and maximize every cast. Unlike traditional crankbaits,...

Evolve your minnow game with the Berkley® Doom Stroller – a hard stroll bait built for anglers who demand precision and performance. Designed for u...

Musky, redfish, and trophy bass: you’re on notice. Answering the call of anglers in both fresh and salt waters, all-new LUNEX 300 casting reels rep...

Nearly four years in development, all-new NAUTREX delivers class-leading performance and rigidity among graphite-bodied $100 saltwater spinning re...

One color does not fit all. GF COLOR RUSH Series spinning reels deliver all of GF’s angler-proven performance and reliability in a sizzling new col...

“Soft” doesn’t even begin to cover the Youth Coastal Layer Hoodie. This lightweight fleece has all the essentials—UPF 50 sun protection, DWR water ...

The Coastal Layer quarter zip is the perfect standalone piece for crisp fall days or as a critical component to your winter layering kit. It’s made...

This staple camo hoodie, inspired by the Reaper, is equipped with everything an angler needs to spend a day on the water. Shadow has a classic fit ...

Some say spey casting is an art. That’s fair. The flow is real, but our rod designers see it as science. PHYSYX SPEY was conceived, engineered, and...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...