Retired Premier Split Grip

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...

The Kamikaze by WalleyeX is the ultimate glide bait. Featuring a lead body encased in an almost indestructible ABS plastic body, the Kamikaze is co...

Our xSlab is a new take on a long-proven walleye lure. Slabbing has long produced walleyes, even in the toughest conditions, so we set out to m...

The WalleyeX Ripper is a rattle bait on steroids, perfect for open water and ice. Featuring an elongated divot in the top of the head that prod...

The Predator from WalleyeX features our revolutionary SABER-LIP technology. This bill design creates an intense head action, producing a massiv...

The Brawler from WalleyeX features our revolutionary SABER-LIP technology. This bill design creates an intense head action, producing a massive...

The Renegade from WalleyeX features our revolutionary SABER-LIP technology. This bill design creates an intense head action, producing a massiv...